Social Media and Strategy for social media and marketing. Marketday has its origins at the local farmers market, where buying and carrying fresh food was becoming a difficult task for us. Every week we struggled with crushed food in heavy tote bags, a trolley that would not fold and nowhere to put our coffee so we could shop hands free. It was tricky, inconvenient, and often hot work that would turn even the most dedicated people off the markets.

Needs:
Marketday is set to launch in June and requires a strong lead generation and brand awareness strategy to build a solid customer base and drive traffic. Our goal is to establish Marketday as the go-to choice for sustainable, high-quality market carts while supporting local communities. To achieve this, we will layer a strong organic social media presence with a targeted Meta advertising strategy, using engaging content and paid campaigns to grow our database and momentum before launch.

Objectives:
Our objective is to captivate eco-conscious shoppers, market-goers, and everyday consumers by positioning Marketday as a fresh, innovative brand. We aim to drive awareness, grow a loyal customer base, and generate demand through:
Organic social media growth via engaging storytelling, influencer collaborations, and interactive content.
A data-driven Meta advertising strategy to build our database, retarget engaged audiences, and drive traffic.
Email marketing and lead capture to nurture and convert potential customers before launch.