Proline Floors
Art Direction
Brand Identity
Brand System
Creative Direction
Social Media
UI Design
Logo
I was tasked with a rebrand of the comany, so they could level up with their competitors in terms of industry standards.. They needed a fresh, mediteranean modern feel, while still being able to last the test of time. This is being rolled out across socials, in-store, signage and a website redesign. Website launch April 2025.
About Proline Floors:
Business owners and brother’s-in-law Matt and Paul, began their humble beginning in the construction trade and dreamed about building a better life with their own business. Using their life sav ings, they discovered their biggest opportunity was in the flooring industry. Since making the leap, that haven’t looked back and have proudly developed one of Australia’s leading and most trusted flooring distributors.
Starting as a family business, we understand and relate to the realities of modern Australian life. Our collective mission is to support, guide and empower you to express your design vision. From colour, texture and design, we are passionate about flooring and you can rest assured that our friendly expert team will help deliver a flooring solution, with all the technical knowledge tended to with true professionalism.
About Proline Floors:
Business owners and brother’s-in-law Matt and Paul, began their humble beginning in the construction trade and dreamed about building a better life with their own business. Using their life sav ings, they discovered their biggest opportunity was in the flooring industry. Since making the leap, that haven’t looked back and have proudly developed one of Australia’s leading and most trusted flooring distributors.
Starting as a family business, we understand and relate to the realities of modern Australian life. Our collective mission is to support, guide and empower you to express your design vision. From colour, texture and design, we are passionate about flooring and you can rest assured that our friendly expert team will help deliver a flooring solution, with all the technical knowledge tended to with true professionalism.
Branding
Creative Direction
Digital
Publication
Packaging
Advertising